Do you go all out to achieve decent results on LinkedIn? By the end of this blog, you will learn some great ideas for working in the B2B marketplace.
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But if you plan to create the page yourself, know that, in order to turn LinkedIn into a lidogenering channel, you need to research, plan and implement.
Typically, B2B marketers spend a lot of time on Facebook and Twitter and significantly less time on LinkedIn. Although LinkedIn is the best solution for promoting your services in the B2B market, and although this does not mean that you now have to stop using other social networks, it simply means that most marketing efforts on social networks should be spent on LinkedIn .
Create a sales page and not just a company page.
Most companies use a company page to upload their logo and tell the world about their company. But for what purpose does it serve?
No one is going to read about the basic information of your business, but it does not provide anything valuable to potential customers. Turn your company page into a selling page with the same accent with which you create the Landing Page.
You can do this by adding convincing images, turning your company’s description into content that sells by placing valuable and interactive content.
The first thing you need to do is create an informative cover image. Please do not use the image of two business people shaking hands with ridiculous smiles on their faces.
Creating a unique design that will give users an idea of your style and services.
Description of the company that sells
The second step to turning LinkedIn’s company profile into a selling page is to edit the company’s description.
LinkedIn called this area “Company Description” and most companies use it to write basic information about their company. I understand that if LinkedIn asked for a company description, then that is correct.
But sometimes it is worth to stand out, the most important part of your company description is the first two or three lines. Because LinkedIn compresses the text and the user needs to click on “See more” to familiarize himself with the rest of the content.
This means that you should treat the first lines as you relate to the headers on the landing pages.
Now that you have a convincing image and description, it’s time to work on the news, which is listed as “the most recent updates.”
Think of these recent updates as your backup plan, if the user has not clicked on your website or landing page from the company description.
You can share the news with a 30-day free trial, not 14 days in the description but for a limited time. And the message can lead to a special landing page.
You can also share links to your interesting news on blogs and other valuable information.
Use Showcase Pages
Showcase Page was introduced in 2013, but not many marketers have used this feature until now.
Everyone understands how important it is to segment email lists, PPC campaigns, Facebook interests and more. Creating LinkedIn Showcace Page allows you to segment traffic on LinkedIn by creating separate pages of services that are promoted under the company’s brand.
Not everyone who is interested in one of your services will be interested in another. Using Showcase pages allows you to share content and promotions with each audience separately.
As you can see, Microsoft has different advertising pages for different areas of its business.
Use the advanced search
If you do not want to wait for customers to come to you, then why not go and invite them yourself. This can be useful feature of the advanced search on LinkedIn.
Advanced search will allow you to search for users by keywords: position, place of work, location, relationships, past place of work, industry and much more.
You can use this advanced search to find users with whom there are secondary connections and who work in your region and who work in the right industry for which you want to target.
After you have filled out your search requirements, you will be presented with a list of people you can contact.
When connecting, make sure that you not only personalize the invitation message to get them to accept your invitation, but also to start a dialogue.
Find relevant groups in your niche
A great place to meet new contacts is LinkedIn groups. You can use the search tools to find groups that are relevant to your industry.
When adding to a group, first check how active it is. You need to add to the groups that are active, where there is an active dialogue and the opportunity to build relationships with other members of the group.
Creating your own group, you get a chance to establish you as a leader in your niche, as well as for positioning.
News is a great way to get regular communication with your audience. When you post news, your connections will be notified every time you post new content.
The only downside is that this may be annoying to some subscribers if you post news that is not valuable or too frequent. You should experiment with the frequency and content of your content to understand the best format and frequency.
Use LinkedIn for direct sales and indirect sales.
All the above tips fit into two main categories: direct sales and indirect sales.
Direct sales, this is going directly to the customer with an invitation to join your group or create a dialogue to understand whether there is interest in your product.
Indirect sales, this is when people find you for initial contact.
If you have an advertising budget, advertising on LinkedIn may be another option to create a new channel.
When setting up ads, you can choose between two types of ads: in the news area, sidebar ads.
The news block is better suited if you advertise content; the sidebar of ads is better suited if you promote services.
LinkedIn is social for business and professionals. This makes it an ideal place for B2B marketers to show your proposal to the right target audience.
- LinkedIn is a better choice for the B2B market than most other social media platforms.
- Turn your company page into a sales page for your service with a compelling background image and selling content.
- Make sure your news leads to conversion sales pages.
- Stay constantly in front of your target audience by publishing interesting and useful material.